As I travel across the country talking to agents, the question I hear most often is, “Can you just give us a couple quick tips on the top things we can do right now to make our agency more profitable and effective?”
The answer is, YES!
As an insurance technology consultant and editor, I’ve been able to [...]
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Most agencies should consider using a blog as a communication tool for employees and clients. Essentially, blogs are simple Web sites. They are perhaps one of the easiest—and quickest—technologies to implement. I recently discussed the need for agencies to take steps to “create a plan to survive these difficult times.” One of the steps I recommended was to communicate with clients. I suggested that you be proactive in providing them “extra information and services that will help them manage their business better.” Over the last couple [...] It’s hard to read the headlines without thinking about the future of your agency. Many agencies wonder what business will be like over the next 12 to 24 months. Due to the soft marketplace over the last couple of years, insurance agencies have already had to create plans to address lower premiums—and thus, lower revenues. |
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   "This recommendation is probably one of the easiest I have ever written. Simply stated, there are few people in an industry that can truly be called a 'Guru' and Steve is among those rare few." Jim Coyte's endorsement of Steve's work as Executive Editor at The Anderson Agency Report       |
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