about • steve • anderson

Steve Anderson is a nationally known authority on insurance technology. Ask anybody!
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Thanks for your informative article in Rough Notes. I picked up more valuable information in five minutes of reading than I had experienced in three months of agency sales meetings! — Peter Reynold, Oppenheim Insurance

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Helping Agents Stay Ahead in the Technology Game

As I travel across the country talking to agents, the question I hear most often is, “Can you just give us a couple quick tips on the top things we can do right now to make our agency more profitable and effective?”
The answer is, YES!
As an insurance technology consultant and editor, I’ve been able to [...]

Creating a Blog

Most agencies should consider using a blog as a communication tool for employees and clients. Essentially, blogs are simple Web sites. They are perhaps one of the easiest—and quickest—technologies to implement.
Creating a blog is simple. Sign up for an account at Blogger.com, TypePad.com, WordPress.com, or another blog publishing tool of your choice. Next, select a [...]

Technology in the New White House

The Obama campaign for President is a study in how to effectively use technology to communicate with people. Yet as the new staff moved into the White House offices in January, they found themselves in the technological Dark Ages.
As Obama officials try to bring the same social media sophistication they used in the campaign to [...]

Proactive Communication

I recently discussed the need for agencies to take steps to “create a plan to survive these difficult times.” One of the steps I recommended was to communicate with clients. I suggested that you be proactive in providing them “extra information and services that will help them manage their business better.” Over the last couple [...]

Thriving in Difficult Times

It’s hard to read the headlines without thinking about the future of your agency. Many agencies wonder what business will be like over the next 12 to 24 months. Due to the soft marketplace over the last couple of years, insurance agencies have already had to create plans to address lower premiums—and thus, lower revenues.
Premium [...]