Tag Archives: events

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7 Reasons to Join me on the HIGH-TECC Caribbean Cruise

1) It is affordable! For less than the cost of a typical night’s stay in a hotel, you get deluxe accommodations, sumptuous food 24 hours a day, myriad amenities, and exotic ports of call.

2) It is tax deductible! The cruise will have pleasure time, for sure, but it really is about your business and features several conference sessions, so it is a deductible and truly is a genuine business expense.

3) It will give your business a formidable “edge up” on your competition. The theme of “Making the Most of your Internet Presence” will give your agency the extra life it needs to pull ahead of the crowded field of competitors.

4) It provides camaraderie with like-minded people. The participants at this year’s HIGH-TECC will be those people who, like you, want to make both strategic and tactical changes that impact their agencies and have true impact on their bottom line.

5) It is the perfect mini-conference. The HIGH-TECC cruise is a perfect place to combine the latest up to date information that will benefit your agency with travel and fun, all without taking too much time away from the office.

6) Great price. Steve Anderson routinely charges $2000 a day plus expenses for his consultation — and agents are happily paying that because of the real world impact this advice brings to their agency. For dramatically less than that, you get a world-class cruise AND get to spend quality time in a small, intimate setting working on your business with Steve as your personal guide.

7) Great activities! No matter if you prefer a wine tasting, swimming, or simply relaxing around the pool all day talking to fellow travelers, it is YOUR choice. There is an activity for any taste and any age! Now, join Steve on the HIGH-TECC 2011 cruise today!

In less than one month we will be together on the high seas enjoying sun, salt air, and extraordinary conversation on how your agency can be among the elite few who are making money by effectively (and strategically) leveraging their Internet presence.

I look forward to seeing you at HIGH-TECC!

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Announcing HIGH-TECC on the High Seas

HIGH-TECC on the High Seas

HIGH-TECC on the High Seas

Summer wasn’t quite the same for me this year. Something was missing: HIGH-TECC.

After hosting HIGH-TECC for the last nine years, I took a break this summer and reevaluated what we were offering at HIGH-TECC, along with the logistics associated with creating a great experience. The April 2010 editorial provides the full details.

As I said in that editorial, “The purpose of HIGH-TECC has always been to provide a forum for industry leaders and innovators to explore emerging technology and discover ways to use these advances to make selling and servicing more effective and more efficient-with the least amount of headache possible.”

Many of you have let me know that summer wasn’t the same for you either. Over the last several months you have told me that not having HIGH-TECC this year was a big disappointment. You missed being able to get up-to-the-minute information on emerging trends, new technology tools, what’s working, what’s not working, and what you need to know now to plan for the next two to five years.

You also told me you missed the camaraderie and mastermind opportunities of networking with other like-minded agents and industry people to hear what they were doing to improve and refine their businesses. And you appreciated having speakers and various vendors who you could meet with in a private setting to learn exactly what they had to offer your agency.

I have good news for you. I’m re-inventing HIGH-TECC to offer something with the same essence-but at the same time, totally different.

Announcing HIGH-TECC on the High Seas

Yes, you read it right! I am hosting a HIGH-TECC cruise to the Caribbean, and I invite you to join me.

We are still working out some of the details and final negotiations, but here is what I do know.

On the business side

During our time cruising at sea, we will have a private room to gather and hear from successful agencies about what they are doing to succeed. And, as in the past, I will explore emerging trends and technology that a few agencies are using now-and that most will use in the next two to five years.

I understand that going on a cruise is not for everyone. I anticipate a smaller group of people than have attended HIGH-TECC in the past. That’s OK. Due to a smaller size, those who do decide to come will receive more personal attention in this relaxed and intimate setting.

In fact, I will also make available a limited number of personal consulting times to help a select few with issues facing your organization.

Non-business benefits

The trip is all inclusive. Your cruise fee includes your lodging, all your meals, port taxes, and gratuities (drinks are extra, sorry!). It will also include a nominal conference fee per person. This may be the business trip your spouse will want to join you on.

So I encourage you to look at your calendar and reserve mid-March 2011. I will announce firm dates and full details shortly but I wanted you to be the first to know.

Just as I encourage you to listen to your clients and respond to their wants and needs, I have listened to you, and HIGH-TECC on the High Seas is my response.

I am very excited to bring this fresh and innovative approach to provide a forum for industry leaders and innovators to explore emerging technology and learn how to implement it within their organizations. I look forward to having you join me.

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Agency Internet Boot Camp

You know you need to move your agency online – not just a website – but an online business.

But you are overwhelmed. You don’t know what to do or how to do it.

Now there is a way for you to jump start your online presence. Duke Williams and I have created the Agency Internet Boot Camp. This is the most requested class I have ever worked with…

Hands-on Learning with Two of the Leaders in Agency Automation

Duke Williams and myself are teaching a day and a half class just outside of Nashville in Franklin, TN (my hometown) on Monday, February 8th and Tuesday, February 9th. The class will start at noon so you don’t have to come in a day early. We are ending at 4:00 PM on Tuesday so you don’t have to stay a day late.

The Focus of this Agency Internet Boot Camp:

  1. Learn how Google and other search engines find you
  2. Learn how to understand your online competition and exactly how to move above them in search results
  3. List your agency in Google Local Business
  4. Track your online reputation and your competition with Google Reader and Alerts
  5. Create your own blog.
  6. Learn to add pictures to a blog and add video to a blog.
  7. Learn about Google Adwords and Adsense. Find out how and if you should use them for your agency.
  8. Learn how to comment on other blogs to build your web presence and your business.
  9. Create a Facebook profile.
  10. Learn how to use Facebook advertising to attract prospects to your agency.
  11. Create a Twitter account.
  12. Learn exactly how to use Twitter to build your business.
  13. Create a YouTube account.
  14. Create and upload your first YouTube video.
  15. Embed that video in your blog.
  16. Learn exactly what functions need to be on your agency web site – what real customers want.
  17. Learn how to create an online and offline business sales and marketing plan for your agency.
  18. Learn how to measure and adjust to be sure you are reaching your goals.

Find out the details here…
http://agencybootcamp.blogspot.com/2010/01/insurance-agency-internet-boot-camp.html

Class size is limited to 20 so we can spend time individually working with each person that attends.

What Others Have Said

Attending the boot camp made me realize how many useful programs are out there on the web…..for free!

Jose L Miraya, CIC, LUTCF
Advantage Insurance Agency

I was unable to attend the first boot camp but I can tell from reading the blogs that everyone who attended is light-years ahead of most agency principals in their understanding of how to integrate Internet Marketing into their agency operation.

I plan to attend the second Agency Boot Camp in Franklin, Tennessee and highly recommend it to everyone in the insurance industry! I hope to see y’all there.
Eddie K. Emmett, Editor / Publisher
FYI Express, AIANC’s STREET WISE

If your are not able to attend this Boot Camp but you would be interested in something near you, please let me know by sending me an email to Steve@SteveAnderson.com and let me know your are interested.

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Helping Agents Stay Ahead in the Technology Game

As I travel across the country talking to agents, the question I hear most often is, “Can you just give us a couple quick tips on the top things we can do right now to make our agency more profitable and effective?”

The answer is, YES!

As an insurance technology consultant and editor, I’ve been able to discover the cool new tools, websites, gizmos and gadgets that can make your life easier, more productive, and more competitive.

I have created a new, weekly emailed newsletter — Steve Anderson’s Tech Tip — that will highlight one new “thing” that will help an agency increase productivity and effectiveness: Tech Tip is short, to the point, and quick to read.

After working with literally hundreds of agencies of every shape and size, I’ve come up with what I believe are the best agency technology resources available anywhere.

Is there a charge for Tech Tip? The answer is: NO!

This is my way of supporting agents in these trying economic times — not to mention that I really do love finding the latest gizmos and gadgets that can increase productivity — just ask my wife!

All you have to do to sign up is go to www.SteveAnderson.com and complete the simple Tech Tip subscription form on the right sidebar. Once you verify your email address, you will begin receiving the newsletter every Thursday morning. And, of course, I will never give your name out to anyone and you can unsubscribe at any time.

One more thing: As you begin to get my Tech Tip newsletter, always feel free to email me with comments, new ideas or products that have worked for you. I’ll check them out and spread the word!

Question: What technology tools do you use to gain a competitive edge and increase profitability?

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Top 10 Reasons You Need to Attend This Year’s HIGH-TECC Summit

I could give a hundred reasons why it’s worth your time and your money to attend HIGH-TECC 2009. But, let me point out the top 10 reasons you should be at this year’s Summit.

  1. Yes, budgets are tight. Yes, the economic forecast looks grim. But that’s precisely why now is not the time to retreat. In fact, the more proactive and entrepreneurial you are with the changes in the industry and your organization, the better positioned you’ll be when the market snaps back. Let us help you get there.
  2. Budgets are smaller than ever. Cost-cutting is driving you to be more creative with your technology investment. You’ll see how the experts are innovating and thriving.
  3. Technology can provide the tools you need to achieve your business goals. HIGH-TECC addresses how emerging trends are impacting your organization and your job and what you can do about it.
  4. Web-centric community building has become a key strategy for growth. From SEO to the social web to analytics, our session topics will show you how to make rapid, measured progress.
  5. Yet, the social web as the latest “wow” and “gee whiz” tool is almost at an end. HIGH-TECC will also help you understand how to integrate the “tools” of the social web into your overall business strategy to build long lasting relationships.
  6. This year’s challenges are unpredictable. Our trend-oriented content will take the guesswork out of creating your near-term strategy.
  7. Traditional tactics need a fresh approach. We’ll provide a host of case studies that feature new-and highly successful-twists on familiar marketing and customer service tactics.
  8. There’s something here for everyone. No matter where you are in the insurance industry — agency, insurance company, vendor — we have sessions dedicated to your most urgent needs. View our Agenda-at-a-Glance today.
  9. Meet, interact, ask questions. HIGH-TECC’s controlled size allows you to develop relationships that will be important to you in the future.
  10. And finally, Vail is a great place to travel to in the summer. There is nothing like being in the mountains to help you gain a new perspective.

Don’t miss out, sign up now. The conference is less than 8 weeks away.