Understand Your Email

A new, free plug-in module for Outlook called Xobni and pronounced “ZOB-nee” which is inbox spelled backwards) adds some social-networking and data-mining features to your existing Outlook e-mail. Once installed, it lives as a vertical panel on the right side of your Outlook screen and doesn’t block or intrude upon Outlook’s own panes or functions.

Xobni indexes all of your stored e-mail, starting with the most recent messages. Once your e-mail is indexed, the Xobni sidebar shows a profile of the sender for any e-mail you have selected in the message list in your inbox or other folders. Each profile is divided into different sections, including a search box that is much faster than Outlook’s search function.

Other sections include the name of the sender for any e-mail you have selected, with a photo (if available), a phone number, and a bar chart showing how many e-mails you’ve received from that person, as well as times of day when that person appears to be most or least active on e-mail. Also included is the sender’s e-mail network—other people included in e-mails to you, “Conversations” which display e-mail threads (other e-mails you’ve exchanged with the sender), and a section which lists all the files that are attachments on received e-mails.

Give Xobni a try! It might make your Outlook e-mail more useful.

“Add this Event” On Your Web Site

Seminars, education forums, and other events are an excellent way to market the services and value your agency provides. Creating an “add this event” link on your Web site is a simple way to help your clients or prospects automatically update their Outlook calendars with the event details.

It’s simple. First, create a new event in your Outlook calendar. Include the event name, specific location information (put in the location line), the time, and any other information you want to include in the notes section. Then click on File|Save As. In the “Save as type” drop-down list, choose the vCalendar (*.vcs) file format. Name your file something relevant (e.g. Workers Comp-Seminar.vcs) and then upload that file to your Web server.

On your Web site (or in an e-mail you send) just point a link to the URL where the file resides on your Web server. When your readers click on the link, the file will open and—voila—Outlook adds it to their calendars.

You may want to include simple instructions. And be sure to test it before you post the link on your site or in an e-mail.