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Based on an editorial I wrote in The Anderson Agency Report called The New Sales Manager I was asked to do a short presentation at a recent AUGIE meeting. A video of that presentation is below. It is 20 minutes long. What do you think? Does the marketing and sales process need to change? If so, [...] Recently I had a conversation with Will Richard, an education consultant for The Society of CIC. We were discussing what agents need to do in order to be effective marketers. It seems that many agencies are having a hard time understanding how to best use the Internet as a marketing tool. (originally published in Insurance Journal, Mar 12 2007) |
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   "This recommendation is probably one of the easiest I have ever written. Simply stated, there are few people in an industry that can truly be called a 'Guru' and Steve is among those rare few." Jim Coyte's endorsement of Steve's work as Executive Editor at The Anderson Agency Report       |
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