Global public relations firm Weber Shandwick recently released a study revealing that companies can gain a significant competitive advantage by creating marketing programs that target baby boomers' expansive relationship networks. The survey, conducted with KRC Research, found that Boomer-to-Friend (B2F) communications are untapped in their potential to influence purchasing decisions for products and services. According to the study, titled "B2F … [Read more...]
Pay Attention to Online Marketing
In October 2006, I wrote an editorial in my print newsletter, The Automated Agency Report, that said, “…an increasing percentage of the population is relying on search engines to find information. Their searches include information about products and services they are interested in buying. As more and more people use the Internet to find providers of products and services, such as insurance, agencies need to become more sophisticated in … [Read more...]
