In a previous post I stated the case for why an agency that wants to grow must have a comprehensive marketing system. I ended with this paragraph:
Technology is available to help you manage your marketing system. The first step is to understand the need for marketing. Then, create a marketing strategy for the agency, implement [...]
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I am pleased to be able to announce the official release of the updated Anderson Report on Agency System Selection. The information available in this special report has taken me years to learn. See the press release below for detailed information. Feel free to contact me if you have any questions. As I travel across the country talking to agents, the question I hear most often is, “Can you just give us a couple quick tips on the top things we can do right now to make our agency more profitable and effective?” |
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   "This recommendation is probably one of the easiest I have ever written. Simply stated, there are few people in an industry that can truly be called a 'Guru' and Steve is among those rare few." Jim Coyte's endorsement of Steve's work as Executive Editor at The Anderson Agency Report       |
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