Clients who have been confused or intimidated by the complexity of health insurance now have an easy way to take the first step towards getting the individual medical coverage they need. A new Web site, SimpleCoverage.org, provides information and guidance to help consumers quickly understand the basics of health insurance and how to find and select a health plan that’s right for them.

The site was developed by Consumers for Competitive Choice (C4CC) Education Fund Inc., a non-profit organization whose purpose is to provide consumers with information and tools to make informed choices in the marketplace. More than 44 million Americans do not have health insurance and another 25 million have less health insurance than they need.

SimpleCoverage.org explains in easy to understand language, the different types of coverage available and how to find insurance, evaluate plans, and what to expect during the application process. For example, the Web site gives consumers suggested questions to ask when choosing individual medical coverage. In addition to the online information, SimpleCoverage.org offers consumers a downloadable brochure: Health Coverage Made Simple. The site was developed and is maintained with a grant from Assurant Health Foundation.

Check the site out. You may want to include a link on your agency Web site to direct clients and prospects to this information resource.