Google provides many tools that can help you understand Web searches. Google Insights provides you with all kinds of information about any keyword/phrase in which you are interested. You’ll find out how searches for that keyword/phrase peak and ebb over time, where geographically that search is most popular, and what other keyword/phrases are used to conduct similar searches.
For example, at the time of this writing, we tested the tool using the phrase “Insurance Agent.” Google Insights revealed that the use of this phrase has been relatively constant over the last several years. This tool also shows by state how much this search term is used. One of the rising search terms is “insurance agent jobs” and “insurance agent careers.” In other words, more people today are searching for jobs in the industry.
How can you make use of this data? By learning what people are searching for, you can customize your Web site by adding these terms. That way, your site will become more visible to these searchers. This information will help you better understand the information your target prospects are looking for.
