Diving into Internet Marketing

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The cover story in the December 2009 issue of American Agent & Broker is an article by me where I describe the different ways the Internet can be the best marketing tool an insurance agent can have at their disposal. Consumers’ buying and shopping habits have changed. Think about what you do when you’re thinking of buying a new product or service. For most people, the research process starts by going to the Internet and searching for … [Read more...]

Relationships Still Matter

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I have been a member of the American Airlines Admirals Club for a number of years. Clubs are available at a number of major city airports and provide an oasis of quiet and comfort while I travel. They are also great places to get some work done while I wait for my next flight. The Admirals Club at the Nashville, Tenn. airport was closed soon after the September 11 terrorist attack. Fortunately, that club reopened late last year. At a small … [Read more...]