As a follow-up to a recent TAAR article, Facebook Advertising (October 2009), demographic options have been expanded to include “Friends of connection.” If you have a Facebook Page, Application, Group, or Event you can expand your audience by delivering ads to the friends of people already connected with your Page, Application, Group, or Event with [...]
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Sears is hoping college kids’ love of Facebook translates into more back-to-school sales online. The mass merchant has introduced a Facebook page with three Facebook applications designed to help college students plan for their move into dorms, as well as plan for their wardrobes, furnishings, and supply needs. |
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