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GEICO has launched a new Facebook app called GEICO Shortcuts. It gives GEICO policyholders access to their insurance information using the functionality of their Facebook account. “Facebook’s dramatic growth has significantly changed the way people consume information,” said Steve Smith, GEICO assistant vice president for information technology. “We’ve created an app that makes it easier for customers to get access to GEICO within the … [Read more...]
In any conversation about the use of social networking sites, someone inevitably questions whether these technologies actually separate people from the real world, and only provide them with the illusion of connection. According to a recent study by the Pew Internet and American Life Project, that's not actually the case. The study asked 2,255 Americans about their social networking habits. The answers challenge beliefs held by some. Facebook … [Read more...]
Americans spent more time socializing on Facebook than searching with Google for the first time in August, and Yahoo edged out the search giant in monthly traffic, according to recent data from marketing research firm comScore. Users spent 41.1 billion minutes on Facebook in August, 39.8 billion minutes on Google, and 37.7 billion on Yahoo. Yahoo beat out Google in monthly traffic, with 179 million unique visitors to Google's 178.8 million. … [Read more...]
Social media marketing is a great way to market your agency. Social media can also provide the opportunity to build your group of followers (i.e. past, current, and future clients). Yet, many agents struggle with what to share on social networking sites like Facebook. There is a fine line between getting too personal with your potential clients and simply showing that you have a life outside of work. One of Facebook's newest update features could … [Read more...]
As a follow-up to a recent TAAR article, Facebook Advertising (October 2009), demographic options have been expanded to include “Friends of connection.” If you have a Facebook Page, Application, Group, or Event you can expand your audience by delivering ads to the friends of people already connected with your Page, Application, Group, or Event with this option. In addition to harnessing the social graph by targeting your connections' … [Read more...]
Sears is hoping college kids' love of Facebook translates into more back-to-school sales online. The mass merchant has introduced a Facebook page with three Facebook applications designed to help college students plan for their move into dorms, as well as plan for their wardrobes, furnishings, and supply needs. The Campus Ready applications are the Campus Gift Getter, Dorm Room Designer, and Roommate Matchup. And Campus Ready enables shoppers … [Read more...]
