As a follow-up to a recent TAAR article, Facebook Advertising (October 2009), demographic options have been expanded to include “Friends of connection.” If you have a Facebook Page, Application, Group, or Event you can expand your audience by delivering ads to the friends of people already connected with your Page, Application, Group, or Event with [...]
Sears is hoping college kids’ love of Facebook translates into more back-to-school sales online. The mass merchant has introduced a Facebook page with three Facebook applications designed to help college students plan for their move into dorms, as well as plan for their wardrobes, furnishings, and supply needs.
The Campus Ready applications are the Campus Gift [...]