what • others • say

I just attended your Advanced Marketing Seminar through the National Alliance in Brookfield, Wisconsin. Wow! You really enlightened me as to how much power the Internet can have in the marketing process. I am excited to bring these ideas to the agency. — Alice Barbeln, CIC

Archives

upcoming • trips

about • steve • anderson

Steve Anderson is a nationally known authority on insurance technology. Ask anybody!
read on »

work • with • steve

Want to work with Steve Anderson or hire him to speak? read on »

where • is • steve • anderson?

Check out Steve's current schedule, then contact him to come to your area... read on »

Facebook Expands Advertising Option

As a follow-up to a recent TAAR article, Facebook Advertising (October 2009), demographic options have been expanded to include “Friends of connection.” If you have a Facebook Page, Application, Group, or Event you can expand your audience by delivering ads to the friends of people already connected with your Page, Application, Group, or Event with [...]

Sears Turns to Facebook to Help Boost Sales to College Students

Sears is hoping college kids’ love of Facebook translates into more back-to-school sales online. The mass merchant has introduced a Facebook page with three Facebook applications designed to help college students plan for their move into dorms, as well as plan for their wardrobes, furnishings, and supply needs.
The Campus Ready applications are the Campus Gift [...]

I’m Helping Randy Get His Dream Job

I have played a very small part in an interesting marketing experiment that might be a good lesson for how agencies could leverage some of these new marketing tools.
A little background — I ran into my neighbor and friend, Randy Elrod, and his wife, Chris, at a local Mexican restaurant last week. They asked us [...]