the leading authority on insurance agency productivity, technology & profits
Data collected by market research and consulting firm Parks Associates, found that Generations X and Y tend to prefer using mobile applications over Web browsers on smartphones, as compared with older mobile users. This group is especially put off by mobile Web sites not designed for the small mobile screen. The preference for native mobile applications is growing because apps don't require users to enter Web addresses or to deal with slow … [Read more...]
A new Web site created by Liberty Mutual is generating widespread acclaim for its ability to educate Generations X and Y about the value of renters insurance. YouCovered.com is a new online experience that has already received several industry awards including a “Best in Class” Interactive Media Award (IMA) and “Site of the Week” from Communications Arts since its debut in October 2007. It was also recognized as a finalist in the 2007 … [Read more...]
By 2017, there will be approximately 91 million Gen Yers, compared to 88 million Gen Xers and 77 million Baby Boomers. Gen Y, also known as millennials, is an important demographic, as evidenced by several recent industry studies that highlight these important facts: Gen Y prefers choice in banking services. According to a survey by the American Bankers Association, 30% of those under 34 years of age prefer online banking. However, branch … [Read more...]
Different generations require different marketing approaches In October 2006, the U.S. population hit 300 million according to the U.S. Census Bureau population clock (www.popclock.com). The more you are able to understand the thoughts, fears, motivations, and expectations of each generation, the better you will be able to market to, as well as service, each group. You see, age matters. The generally accepted generation categories are: Seniors, … [Read more...]
