A new Web site created by Liberty Mutual is generating widespread acclaim for its ability to educate Generations X and Y about the value of renters insurance. YouCovered.com is a new online experience that has already received several industry awards including a “Best in Class” Interactive Media Award (IMA) and “Site of the Week” from [...]
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By 2017, there will be approximately 91 million Gen Yers, compared to 88 million Gen Xers and 77 million Baby Boomers. Gen Y, also known as millennials, is an important demographic, as evidenced by several recent industry studies that highlight these important facts: Gen Y prefers choice in banking services. According to a survey by the [...] Different generations require different marketing approaches |
  "This recommendation is probably one of the easiest I have ever written. Simply stated, there are few people in an industry that can truly be called a 'Guru' and Steve is among those rare few." Jim Coyte's endorsement of Steve's work as Executive Editor at The Anderson Agency Report       |
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