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I spend a lot of time talking about generational differences. This infographic from the Pew Research Center is very interesting. It shows the results of a survey they conducted looking at generations and the gadgets they own. Click on the graphic to get the full details... Click on the graphic to get the full details... … [Read more...]
A new Web site created by Liberty Mutual is generating widespread acclaim for its ability to educate Generations X and Y about the value of renters insurance. YouCovered.com is a new online experience that has already received several industry awards including a “Best in Class” Interactive Media Award (IMA) and “Site of the Week” from Communications Arts since its debut in October 2007. It was also recognized as a finalist in the 2007 … [Read more...]
Grey Googlers is the title given to a recent article in USAToday describing the growing number of older people who are turning hobbies into a source of income thanks to Google. Jerry Alonzy is one example. He created a career as an independent handyman at the mercy of weather patterns near Hartford, Conn. He always made a decent income that rarely grew. Then he found Google, and his life changed. Alonzy, 57, now makes $120,000 a year from the … [Read more...]
By 2017, there will be approximately 91 million Gen Yers, compared to 88 million Gen Xers and 77 million Baby Boomers. Gen Y, also known as millennials, is an important demographic, as evidenced by several recent industry studies that highlight these important facts: Gen Y prefers choice in banking services. According to a survey by the American Bankers Association, 30% of those under 34 years of age prefer online banking. However, branch … [Read more...]
Global public relations firm Weber Shandwick recently released a study revealing that companies can gain a significant competitive advantage by creating marketing programs that target baby boomers' expansive relationship networks. The survey, conducted with KRC Research, found that Boomer-to-Friend (B2F) communications are untapped in their potential to influence purchasing decisions for products and services. According to the study, titled "B2F … [Read more...]
Some agencies (I wish I could say most agencies) are finishing their strategic planning for 2007 and beyond. Typically this includes establishing financial goals for the new year as well as projects that need to be completed. Below I have provided my view on the trends that you should be aware of as you go through your planning process. Use these thoughts to make sure you are considering all of the information you need to make your agency as … [Read more...]
Different generations require different marketing approaches In October 2006, the U.S. population hit 300 million according to the U.S. Census Bureau population clock (www.popclock.com). The more you are able to understand the thoughts, fears, motivations, and expectations of each generation, the better you will be able to market to, as well as service, each group. You see, age matters. The generally accepted generation categories are: Seniors, … [Read more...]
