about • steve • anderson

Steve Anderson is a nationally known authority on insurance technology. Ask anybody!
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work • with • steve

Want to work with Steve Anderson or hire him to speak? read on »

what • others • say

I wanted to thank you for attending our program. Your presentation was dynamite. I learned many new things. Probably most important was stimulating thought for the future. It is both frightening and exciting. — Mike Walston, IIAW Automation Committee Member

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Diving into Internet Marketing

The cover story in the December 2009 issue of American Agent & Broker is an article by me where I describe the different ways the Internet can be the best marketing tool an insurance agent can have at their disposal.
Consumers’ buying and shopping habits have changed. Think about what you do when you’re thinking of [...]

Google Mistrials

In a case of modern technology meets the traditional courtroom, a small but increasing number of jury trials are being declared mistrials as a result of jurors doing research on Google and using their mobile phones to send text messages and to Twitter.
An article by John Schwartz in the New York Times published March 17, [...]

The New Sales Manager

Recently I had a conversation with Will Richard, an education consultant for The Society of CIC. We were discussing what agents need to do in order to be effective marketers. It seems that many agencies are having a hard time understanding how to best use the Internet as a marketing tool.
During our conversation, Will made [...]

Google Trends

One way to maximize your Web site’s visibility on Google is to understand what words people use to search for information. That’s just what the Google Trends tool does. It shows you the most popular searches on Google in any given hour, plus a list of related news articles and blog posts that support the [...]

One Big Trend for 2009

One of the most important jobs of an agency owner or manager is to look into the future and try to understand the trends that will influence the organization. As I tried to think about the major trends I expect to see over the next year, I realized that there is really only one: changes [...]