Understanding consumer behavior is a key to making sure your agency will continue to prosper.
In this TED talk by John Gerzema, co-author of the book The Brand Bubble, he says there’s an upside to the recent financial crisis — the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new [...]
A recent article in National Underwriter listed the top 10 technology trends for insurance companies. One of the trends was “Web Services and SOA Tools.” Here is how this trend was described:
“P/C insurers operate a large ecosystem of systems and applications that integrate for seamless processing. In the past, companies had to hard-code integration between [...]
The cover story in the December 2009 issue of American Agent & Broker is an article by me where I describe the different ways the Internet can be the best marketing tool an insurance agent can have at their disposal.
Consumers’ buying and shopping habits have changed. Think about what you do when you’re thinking of [...]