The cover story in the December 2009 issue of American Agent & Broker is an article by me where I describe the different ways the Internet can be the best marketing tool an insurance agent can have at their disposal.
Consumers’ buying and shopping habits have changed. Think about what you do when you’re thinking of [...]
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Based on an editorial I wrote in The Anderson Agency Report called The New Sales Manager I was asked to do a short presentation at a recent AUGIE meeting. A video of that presentation is below. It is 20 minutes long. What do you think? Does the marketing and sales process need to change? If so, [...] Recently I had a conversation with Will Richard, an education consultant for The Society of CIC. We were discussing what agents need to do in order to be effective marketers. It seems that many agencies are having a hard time understanding how to best use the Internet as a marketing tool. Getting your message through to clients and prospects takes creativity. Anything you can do to make your message stand out in overloaded Outlook inboxes is a good thing. Eyejot is a Web-based service that allows you to quickly and easily send video e-mail (v-mail) to anyone. All you need is a Webcam and an Eyejot [...] |
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