about • steve • anderson

Steve Anderson is a nationally known authority on insurance technology. Ask anybody!
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work • with • steve

Want to work with Steve Anderson or hire him to speak? read on »

what • others • say

I just attended your Advanced Marketing Seminar through the National Alliance in Brookfield, Wisconsin. Wow! You really enlightened me as to how much power the Internet can have in the marketing process. I am excited to bring these ideas to the Agency. — Alice Barbeln, CIC

where • is • steve • anderson?

Check out Steve's current schedule, then contact him to come to your area... read on »

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Diving into Internet Marketing

The cover story in the December 2009 issue of American Agent & Broker is an article by me where I describe the different ways the Internet can be the best marketing tool an insurance agent can have at their disposal.
Consumers’ buying and shopping habits have changed. Think about what you do when you’re thinking of [...]

The New Sales Manager Video

Based on an editorial I wrote in The Anderson Agency Report called The New Sales Manager I was asked to do a short presentation at a recent AUGIE meeting. A video of that presentation is below. It is 20 minutes long.

What do you think? Does the marketing and sales process need to change? If so, [...]

The New Sales Manager

Recently I had a conversation with Will Richard, an education consultant for The Society of CIC. We were discussing what agents need to do in order to be effective marketers. It seems that many agencies are having a hard time understanding how to best use the Internet as a marketing tool.
During our conversation, Will made [...]

Google Adds Social Networking Tool

Google has released a new service called Google Friend Connect that makes it possible for Web sites to easily add social networking features that don’t require visitors to join a new social network. Google Friend Connect lets any Web site operator easily add functionality to a site that lets visitors join the site, see other [...]

Easily Send Video Emails

Getting your message through to clients and prospects takes creativity. Anything you can do to make your message stand out in overloaded Outlook inboxes is a good thing. Eyejot is a Web-based service that allows you to quickly and easily send video e-mail (v-mail) to anyone. All you need is a Webcam and an Eyejot [...]