the leading authority on insurance agency productivity, technology & profits
1) It is affordable! For less than the cost of a typical night's stay in a hotel, you get deluxe accommodations, sumptuous food 24 hours a day, myriad amenities, and exotic ports of call. 2) It is tax deductible! The cruise will have pleasure time, for sure, but it really is about your business and features several conference sessions, so it is a deductible and truly is a genuine business expense. 3) It will give your business a formidable … [Read more...]
I spend a lot of time talking about generational differences. This infographic from the Pew Research Center is very interesting. It shows the results of a survey they conducted looking at generations and the gadgets they own. Click on the graphic to get the full details... Click on the graphic to get the full details... … [Read more...]
Understanding consumer behavior is a key to making sure your agency will continue to prosper. In this TED talk by John Gerzema, co-author of the book The Brand Bubble, he says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending. How is your … [Read more...]
Based on an editorial I wrote in The Anderson Agency Report called The New Sales Manager I was asked to do a short presentation at a recent AUGIE meeting. A video of that presentation is below. It is 20 minutes long. What do you think? Does the marketing and sales process need to change? If so, how? If not, why? … [Read more...]
Recently I had a conversation with Will Richard, an education consultant for The Society of CIC. We were discussing what agents need to do in order to be effective marketers. It seems that many agencies are having a hard time understanding how to best use the Internet as a marketing tool. During our conversation, Will made a comment that got me thinking. He said that he believes the role of the traditional sales manager is going to change. For … [Read more...]
