what • others • say

I just attended your Advanced Marketing Seminar through the National Alliance in Brookfield, Wisconsin. Wow! You really enlightened me as to how much power the Internet can have in the marketing process. I am excited to bring these ideas to the agency. — Alice Barbeln, CIC

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about • steve • anderson

Steve Anderson is a nationally known authority on insurance technology. Ask anybody!
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work • with • steve

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Understanding the Post-Recession Consumer

Understanding consumer behavior is a key to making sure your agency will continue to prosper.
In this TED talk by John Gerzema, co-author of the book The Brand Bubble, he says there’s an upside to the recent financial crisis — the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new [...]

A Balanced Approach to Agency Marketing

Insurance agency marketing and sales are being transformed right before our eyes. Daniel Burrus, a technology forecaster, said in his January 2009 Technotrends newsletter:
“We are now at the dawn of a profound technology-driven transformation that will make the  changes we have experienced over the past 25 years seems small and slow. We are about to  [...]

Diving into Internet Marketing

The cover story in the December 2009 issue of American Agent & Broker is an article by me where I describe the different ways the Internet can be the best marketing tool an insurance agent can have at their disposal.
Consumers’ buying and shopping habits have changed. Think about what you do when you’re thinking of [...]