Who Owns What?

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I spend a lot of time talking about generational differences. This infographic from the Pew Research Center is very interesting. It shows the results of a survey they conducted looking at generations and the gadgets they own. Click on the graphic to get the full details... Click on the graphic to get the full details... … [Read more...]

There’s An App for That

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Mobile devices and the apps people use with them are changing how consumers interact with information. The programming and development trend of creating small apps that accomplish a specific function will also change how business programs are developed. Why aren't our agency systems more like Facebook? Facebook is easy to use, and it's a robust tool. Grandparents can browse pictures of their grandchildren in a matter of minutes, while … [Read more...]

IBM Predicts the Next Five Years

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IBM Labs has released its 5th annual "Next Five in Five" – a list of innovations with the potential to change the way people work, live and play over the next 5 years. The Next Five in Five is based on market and societal trends expected to transform our lives, as well as emerging technologies from IBM Labs around the world that can make these innovations possible. Their predictions include: Holograms will be a part of our lives. You … [Read more...]

Your Web Strategy Must Change

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Go to your agency's Web site right now. Look at the home page. Put yourself in the mind of a random person who doesn't know your agency from any other agency. Now look at the page and ask yourself, "What is it they want me to do?" If you can't immediately answer that question, your Web site needs work. Most agency Web sites were originally created in the late 90s as a response to the growth of the Internet and search engines. Many people, … [Read more...]

A Healthy Reminder — Are You Addicted?

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A recent post by Chris Brogan is a good reminder that the social web can be addicting. "Just because you can connect to a lot of people does not mean it is very sustainable." Listen to Chris' thoughts. It's only 1:30 minutes long. So what about you? Are you connecting just to connect? Or, are you really working on your business? … [Read more...]

Franklin Flooding & The Social Web – Continued

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Friday May 28 Update: I received a text from Hollie that Extreme Makeover called her today. They had a 15 minute conversation and she was told "you are on our radar." I'll keep you posted. There are many family and friends in the Middle Tennessee area that have lost much as a result of the recent flooding. You can read my original post here. It has been amazing to watch how literally thousands of people have mobilized to help anywhere and … [Read more...]

Diving into Internet Marketing

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The cover story in the December 2009 issue of American Agent & Broker is an article by me where I describe the different ways the Internet can be the best marketing tool an insurance agent can have at their disposal. Consumers’ buying and shopping habits have changed. Think about what you do when you’re thinking of buying a new product or service. For most people, the research process starts by going to the Internet and searching for … [Read more...]

I’m Helping Randy Get His Dream Job

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I have played a very small part in an interesting marketing experiment that might be a good lesson for how agencies could leverage some of these new marketing tools. A little background -- I ran into my neighbor and friend, Randy Elrod, and his wife, Chris, at a local Mexican restaurant last week. They asked us (my daughter Stephanie) to join them and during the conversation I found out they were strategizing on how Randy could win a contest … [Read more...]