about • steve • anderson

Steve Anderson is a nationally known authority on insurance technology. Ask anybody!
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Thanks again for your contribution to our convention. Everyone was still buzzing with the information you gave us - a sure sign we need to get you back to SC. — Frank Sheppard, IIA of SC

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Diving into Internet Marketing

The cover story in the December 2009 issue of American Agent & Broker is an article by me where I describe the different ways the Internet can be the best marketing tool an insurance agent can have at their disposal.
Consumers’ buying and shopping habits have changed. Think about what you do when you’re thinking of [...]

December 28th, 2009 | Tags: , , | Category: marketing, social web | Leave a comment

I’m Helping Randy Get His Dream Job

I have played a very small part in an interesting marketing experiment that might be a good lesson for how agencies could leverage some of these new marketing tools.
A little background — I ran into my neighbor and friend, Randy Elrod, and his wife, Chris, at a local Mexican restaurant last week. They asked us [...]

June 19th, 2009 | Tags: , , , , , , , | Category: social web | 3 comments

Technology in the New White House

The Obama campaign for President is a study in how to effectively use technology to communicate with people. Yet as the new staff moved into the White House offices in January, they found themselves in the technological Dark Ages.
As Obama officials try to bring the same social media sophistication they used in the campaign to [...]

March 9th, 2009 | Tags: , , | Category: bits&bytes, social web | Leave a comment

Google Adds Social Networking Tool

Google has released a new service called Google Friend Connect that makes it possible for Web sites to easily add social networking features that don’t require visitors to join a new social network. Google Friend Connect lets any Web site operator easily add functionality to a site that lets visitors join the site, see other [...]

January 15th, 2009 | Tags: , , | Category: cool tools, marketing, social web | Leave a comment

One Big Trend for 2009

One of the most important jobs of an agency owner or manager is to look into the future and try to understand the trends that will influence the organization. As I tried to think about the major trends I expect to see over the next year, I realized that there is really only one: changes [...]

January 4th, 2009 | Tags: , , , | Category: opinion, social web | Leave a comment
 
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