Artizan Updates Website Service

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WebEngine20-Elegant

Having an effective website in today’s world of Web 2.0 and social media is the cornerstone of creating an Internet presence. But it’s not enough to merely have a website; your agency’s website should be a source of quality leads and a place for existing customers to find valuable information that will make them think twice about going somewhere else. Artizan Internet Services has specialized in website development for the insurance … [Read more...]

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The Cost of Inertia Has Gone Up

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"We are now at the dawn of a profound technology-driven transformation that will make the changes we have experienced over the past 25 years seem small and slow." -Daniel Burrus, January 2009 I have used the above quote in many of my presentations over the last two years. Like many of you, I lived through the technology-driven changes over the past 25 years, and they hardly seemed small or slow. Yet the changes we've seen in the last five years … [Read more...]

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Your Web Strategy Must Change

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Go to your agency's Web site right now. Look at the home page. Put yourself in the mind of a random person who doesn't know your agency from any other agency. Now look at the page and ask yourself, "What is it they want me to do?" If you can't immediately answer that question, your Web site needs work. Most agency Web sites were originally created in the late 90s as a response to the growth of the Internet and search engines. Many people, … [Read more...]

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A Healthy Reminder — Are You Addicted?

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A recent post by Chris Brogan is a good reminder that the social web can be addicting. "Just because you can connect to a lot of people does not mean it is very sustainable." Listen to Chris' thoughts. It's only 1:30 minutes long. So what about you? Are you connecting just to connect? Or, are you really working on your business? … [Read more...]

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What Will 2010 Bring?

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For many people, January is the perfect time to reflect on the past year and gaze into a crystal ball to try and determine what's coming. For the past several years, I've used the January editorial to talk about my view of the important trends on the horizon and to help you understand how you should plan. Last year, I identified social media as the big trend for 2009. While this was somewhat of a safe prediction, it has certainly come true. A … [Read more...]

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I’m Helping Randy Get His Dream Job

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I have played a very small part in an interesting marketing experiment that might be a good lesson for how agencies could leverage some of these new marketing tools. A little background -- I ran into my neighbor and friend, Randy Elrod, and his wife, Chris, at a local Mexican restaurant last week. They asked us (my daughter Stephanie) to join them and during the conversation I found out they were strategizing on how Randy could win a contest … [Read more...]

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